Bekijk de beste samenvattingen en uittreksels van het studieboek principles of marketing en download het direct om beter te studeren.
In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer valuedriven marketing strategies and constructing marketing programs. First, we look at the organizations overall strategic planning, which guid...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingSamenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van het boek Principles of Marketing geschreven door Kotler and Armstrong. Ik heb de samenvatting gemaakt en gebruikt voor het vak Marketing aan de RUG van de studie E&BE.
Rijksuniversiteit Groningen / Economie en Bedrijfseconomie / Principles of Marketing door Kotler and ArmstrongSummary Marketing, Principles of Marketing, all information for Marketing 1 Midterm, everything you need to know about marketing for the midterm is in here, all information from the book, slides and lecture is in here
Vrije Universiteit Amsterdam / Economie en Bedrijfseconomie / Marketing Principles Of Marketing door P. Kotler, G. ArmstrongPrinciples of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business
Rijksuniversiteit Groningen / International Business / International Marketing Principles of Marketing door Kotler & ArmstrongThis first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingSummary Principles of Marketing, all information needed for the final test is here, everything from the slides, lectures and the book that you need to know. This document is all you need to get a good grade from Marketing 1.
Vrije Universiteit Amsterdam / Economie en Bedrijfseconomie / Marketing 1 Principles Of MarketingVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenSummary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingUitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.
Rijksuniversiteit Groningen / Bedrijfskunde / Marketing Principles of MarketingIn this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingComplete summary of the marketing course (written in study year 2017-2018)
Universiteit Utrecht / Economie en Bedrijfseconomie / Marketing Principles of Marketing door Dr. Philip T. Kotler Gary ArmstrongMain element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing door P. Kotler, G. ArmstrongThis chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingIn this chapter, well begin digging deeper into the first step of the marketing processunderstanding the marketplace and customer needs and wants. In this chapter, youll see that marketing operates in a complex and changing environment. Other acto...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingAll chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Universiteit van Amsterdam / Media en Cultuur / marketingmanagement Principles Of Marketing door P. Kotler, G. ArmstrongIn this chapter, we take a closer look at the most important element of the marketplacecustomers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of MarketingSummary Principles of Marketing. P. Kotler, G. Armstrong 2016 (16th Global edition) Pearson
TIAS / Master in Business Administration / Marketing Principles of Marketing door P Kotler, G ArmstrongNederlandse samenvatting - Principles of Marketing Hoofdstuk 2, 3, 4, 5, 7 en 18 Lloyd C. Harris & Nigel Piercy Zevende editie
Maastricht University / International Business / Principles of Marketing door Lloyd C. Harris & Nigel PiercyMarketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...
Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB Principles Of Marketing door P. Kotler, G. ArmstrongThis is a summary for the course International Marketing for International Business at the University of Groningen. The document contains thorough summaries for chapters 8 to 16 of the book Principles of Marketing, seventh edition by Philip Kotler and Gar...
Rijksuniversiteit Groningen / International Business / International Marketing for IB Principles Of Marketing
Principles of Marketing van Philip Kotler is het meest gebruikte boek over marketing. Het boek legt
uit hoe je de waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden. Om
marketing tot leven te brengen, staat dit boek vol met interessante voorbeelden, verhalen en
marketingmethoden over echte bedrijven, zoals Amazon. Daarnaast is online marketing volledig
geïntegreerd. Dit heeft een meerwaarde om je op een innovatieve, maar ook praktische. plezierige
en actieve manier kennis te laten maken met moderne marketing.
Deze internationale, Engelstalige editie wordt in Nederland op veel HBO opleidingen gebruikt. Op Knoowy zijn ook samenvattingen te vinden van het Nederlandstalige boek Principes van Marketing.