Principle of marketing 18 edition - summaries chapters 1, 2, 3, 5, 7, 18, 19

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  Principles of Marketing Chap 19

  Door MorganH op 13-03-2022

  € 1,99 7 pagina's 1 downloads

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  € 1,99 7 pagina's 1 downloads
  
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  Principles of marketing chap 18

  Door MorganH op 13-03-2022

  € 1,99 6 pagina's

  Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  € 1,99 6 pagina's
  
• 

  Principles of marketing chap 7

  Door MorganH op 13-03-2022

  € 1,99 7 pagina's

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  € 1,99 7 pagina's
  
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  Principles of marketing chap 1

  Door MorganH op 13-03-2022

  € 1,99 6 pagina's

  This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  € 1,99 6 pagina's